Quality Function Deployment (QFD) Method

QFD was developed by Mizuno and Akao in 1990. QFD goal is to identify customer needs to be translated into the product design. According to QFD Institute [http://www.qfdi.org/], QFD can do the following:

• Seeks customer needs spoken and unspoken.
• Discover qualities that impress the customer.
• Translate the above into design characteristics.
• Deliver product quality to achieve goals and customer satisfaction.

currently, QFD is often a part of Six sigma program[1].